Lego Code Break

In October 2025, I partnered with a creative agency and LEGO Group to bring to life “LEGO Code Break” — a next-level experiential quest that blurred the lines between digital gaming and hands-on build culture. Over a dynamic weekend during TwitchCon in San Diego, fans followed a sequence of online clues hidden in Minecraft®, Fortnite®, Sonic® content, cracked a code, and unlocked a massive vault on-site in the Gaslamp Quarter. Attendees built their own mini LEGO gaming controller, explored immersive large-scale LEGO builds, and stepped into a world where fandom meets brick-based creativity. The experience amplified community, excitement and the builder ethos, delivering both physical engagement and digital intrigue for gamers and AFOLs alike.